Think a Publicist Could Help?Category: Press Releases
Article posted by: Leslie McKerns
Think a Publicist Could Help?
www.mckernsdevelopment.com
Think a publicist could help? You are not alone. The US Department of Labor projects that employment of public relations specialists is expected to grow by 18 percent from now to 2016, faster than average for all occupations. Why all the buzz?
Strategic public relations professionals enhance visibility and positive image, boosting in-house activities and putting new leads in the pipeline.
Strategic public relations campaigns uncover the core nature of the firm and its offerings and make those services understood and relevant.
A publicist is
1. familiar with the relevant media, both print and electronic, understands how to craft a targeted message to that media and has long standing contacts in industry trade, business and consumer publications. A strategic PR professional is an expert in communicating both orally and in writing, with staff, the media, consumers and related business interests.
2. an expert in uncovering the potential for profitable services and in motivating its clients and customers to want to learn more and contact the firm.
3. a specialist in extending awareness and company reach for its products, services and benefits; crafting a compelling and motivating message through website(s), press releases, feature articles, company generated articles, blogs, e-campaigns, white papers, speeches, newsletters and other non-cost based or advertising methods.
A publicist
a. understands how to maximize both image and message through viral networks, forums and other forms of social media
b. is a specialist in social media and digital content creation; and knows how to place content directly on the internet
c. is an expert at crafting a compelling reason for print publications to want to run your feature news, providing backup information that will show outstanding and interesting qualifications
d. is a captivating storyteller, tying company interest to trends and issues
e. is skilled in creating enhanced press releases, feature stories and content including for interactive blogs
f. monitors news, trade, legal, marketing, advertising, promotions and consumer publications, observing social, economic, and political trends that might ultimately affect the firm either positively or negatively, making recommendations to enhance the firm’s image on the basis of those trends
g. generates and stimulates productivity in pr, marketing and promotions, coordinating marketing and sales managers, management, executives and staff to enhance market research, marketing strategy, sales, advertising, promotion, pricing, product and services development and public relations activities
h. is an expert in drafting speeches, arranging interviews, promoting the firm for top industry awards and maintaining other forms of public contact
i. adept at creating and managing company archives and responding to requests for information
j. has expertise in working with marketing professionals in handling special events or other activities that the firm supports in order to gain public attention through the press without advertising directly
k. has expertise in creating co or cross promotions with other business, marketing, advertising and special events entities to maximize positive exposure, while minimizing related costs and effort
l. has the ability to assist corporations in issues of public importance, maintain positive visibility, manage issues and effectively communicate with employees and the media in uncertain or difficult times
m. has tact, good judgment, supports and maintains confidentiality, with an exceptional ability to establish and maintain effective personal relationships with the media, supervisory and professional staff members and client firms
Want more about how a publicist can make the most of your marketing efforts and put more projects and clients in the pipeline? See www.mckernsdevelopment.com
Posted By: Leslie McKerns
Web: http://www.mckernsdevelopment.com
Contact: e-mail
| About the Author: |
| McKerns Development, PR, Marketing, Business Development, works with firms to increase visibility, promote their projects and services, reach the right customers and build business. For unique service packages, testimonials and samples visit http://www.mckernsdevelopment.com
Leslie McKerns is an independent publicist and business development specialist for the A/E/C, architects, engineers, construction and development industry, the marine and marina industry, the medical profession, business and other professional service firms, a well-published professional writer, a member of the Gold Coast Public Relations Council (GCPRC), a consistent contributor to major magazines, trade and newspapers and an internet and social media specialist. |
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