Search Marketing Agency Top Position Signs Deal To Be Exclusive Advertising Supplier For New UK Search EngineCategory: Press Releases
Article posted by: Rebecca Appleton
Search engine marketing agency Top Position has announced an exclusive advertising deal with a new search engine, slated to launch in the UK later this year. The Wimbledon and Nottingham based firm has been working on the agreement for the last six months.
Daniel Jupp, managing director of Top Position said, "We are extremely excited at the prospect of working closely with a new search engine and delighted to be the exclusive supplier of online advertising to the site. Plans are already at an advanced stage with the advertising model decided. I understand the search engine has several initiatives in the pipeline which I am sure will lead to it becoming one to watch over the next 12 months.”
Although its name has not yet been disclosed, the new search engine will be UK based and offers users cash incentives to use its services. Advertisers will also reap richer rewards for their participation than the traditional PPC formats offered by Google, Yahoo! and MSN. It has designed a cost per acquisition costing in order to keep costs low for businesses opting to advertiser their site alongside the search results.
Mr Jupp added, "Rather than expending a daily or monthly budget, firms wishing to secure their place alongside relevant results will be able to block out their preferred position for a single yearly fee. This means advertisers will not be subject to the rising costs associated with traditional pay per click ads as keyword competition increases.”
Top Position has worked with pay per click advertisers since 2001. It has conducted client-side research as part of its advertising development deal with the new search engine. Alongside the single fixed fee for preferred positions, it will also offer a cost per acquisition sliding scale of cost, based on feedback from long-time pay per click advertisers.
Offering text and multimedia search results, the new search engine is expected to go live for UK advertisers in the later half of this year. It is currently under development in London. Top Position’s work with the search engine will not impact on its existing pay per click or search engine optimisation activities. The firm has indicated that a new department will be set up to focus specifically on its own brand advertising deal.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence throughout Europe and the USA. The latest additions to the Top Position network are an SEO centre of excellence in Nottinghamshire and a pay per click account management base in Wimbledon, London. Top Position’s SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency. It has been named a Top Digital Agency by Revolution magazine.
Posted By: Rebecca Appleton
Web: http://www.dakotadigital.co.uk
Contact: e-mail
| About the Author: |
| Editor’s Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 01623 726 230 or email: Rebecca@topposition.co.uk |
| Another articles posted by Rebecca Appleton: |
|
|
|
|
|
