Growing…….Growing…….Gone!!!Category: Marketing
Article posted by: Dental Wealth Builder
In the current economic climate, owning a successful thriving and profitable dental practice, is in the forefront of eveyone’s minds. While the world seems to be crumbling around us, people are loosing their jobs and seem to be tightening those purse strings, it never ceases to amaze us that just as a practice management programme starts to come up trumps, failure never seems to be far away- The key is knowing why this is and how to prevent a fall from grace.
As Dr Doshi, expert in dental practice management outlines, it is not necessarily short-term success that can underpin your dental practice as a roaring success or miserable waste of time- it is more about looking at the long-term picture and working with what you have.
She said, "A truly successful practice must not only be generating short- term increased profits but also have established strategies for long term future growth. The reason for this is the false security we give ourselves when the going is good. We tell ourselves it will always be good and so we don’t plan for the "rainy” days. And these "rainy” days inevitably come.”
The main purpose of any business whether it is a general dental practice, an aesthetic dentists, or a business in any other industry, is to create and keep a customer/patient. Any other requirements, such as increasing revenues, will easily be met if the main purpose is obtained and secured. After all, if there are no patients "buying” dentistry, then there will be no practice to buy from. So if a dental business fails to attract and keep a sufficient number of customers, it will begin to experience losses and eventually die, this is where a comprehensive long-term plan devised as part of your practice management programme is essential.
If you were to look at all the important functions within a dental practice that are necessary for the practice to survive, they can be concentrated down to four main aspects, these are to devise a master plan, which requires having a vision to be successful and setting yourself goals to acquire that vision. It is important that in this practice management plan that you clearly set out what assistance you will need in order to reach those goals.
The second element need for a recipe in success is that of management. It is vital to have a good management structure in place to motivate, organise and monitor your team to be able to achieve practice growth. This involves creating an excellent motivated and inspired team. That way providing excellent customer service to your patients, building relationship’s with them by listening to their needs and assisting the functioning of the practice systems so that it will encourage maximum growth and optimal revenues, will become second nature to them.
Innovations, are a current buzzword in light of the current economic tribulations, and any dental practice management programme should actively work towards welcoming new innovations and breakthroughs. The dental world is continuously bringing out new technologies to benefit either the dentist or the patients, and it is vital that you allow your practice to remain fresh and cutting-edge.
Last but in no ways least, Marketing is a critical element in the success of any practice or business. No practice would be able to survive for long without a correct marketing agenda on how to accomplish the aims of a flourishing business. Successful marketing will attract new patients to your practice hence keep the life line of your business intact; and also it will maximise your existing patients to generate the full revenue that is possible from them.
If the above four areas were to be maximised and optimised to their full potential then it would not be difficult to ensure a successful growing dental practice. Most practice management programmes concentrate on linear growth and so only achieve improvements in certain areas. This will often be in an area which is the hot topic of the time or what everybody else in the industry is doing i.e. the most fashionable thing to do.
Dr Doshi added, "By focussing on what is trendy and fashionable, this will only achieve marginal improvements over a short time period. Eventually, budgets may not allow for further growth in this area; you may have reached your full capacity to grow in that area or you will have expended so much energy that you will simply give up the notion.”
If these fundamental areas of business growth were to be divided into their corresponding subdivisions and worked down to their final systems, you will begin to understand the areas of your practice which either need improving or a change of strategy. This exercise alone will give you phenomenal insights into what you should do to obtain a 3-dimensional growth. This type of growth allows you to explode your business in all dimensions.
If you have enjoyed the above article and would like to receive a FREE information leaflet on "Cost-Effective Marketing for Dental Practices”, then please e mail me with your name and address, at bhavna@unlimitednewpatients.com
Dr.Bhavna Doshi is dedicated to Cost Effective Practice Growth and Marketing Strategies for effective dental practice management. She is the Extreme Makeover dentist, international lecturer and CEO of Dental WEALTH Builder.
Editor’s Note: Dental WEALTH Builder is represented by search engine optimisation agency, Top Position. Please direct all press queries to Tina Clough. Email: tina@topposition.co.uk or call: 01623 726233
Posted By: Dental Wealth Builder
Web: http://www.dentalwealthbuilder.com
Contact: e-mail
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| Dental WEALTH Builder primarily focuses on Creating Practice Profits, Cost-Effective Marketing and Growth Strategies in Dentistry. |
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